Expand your assortment by adding direct game top-ups
According to estimates for 2025, the global market for in-game purchases and online microtransactions exceeds $85 billion, with more than half of this amount coming from mobile games. Hurry to claim your share of income in a market where up to 80% of online game revenue is generated by purchases of in-game currency, items, and subscriptions.
Mobile Games Potential
Fast-growing market
The global mobile games market in 2025 is estimated at over $120 billion and continues to grow by several percent per year.
Revenue leader
Mobile games account for about half of all gaming industry revenue and occupy approximately 55% of the global gaming market.
Billions of players
There are over 3.2 billion gamers in the world, with up to 80% of them playing on smartphones and regularly making in-game purchases.
Mobile Games Market Statistics
Estimated volume of the global market for mobile games and in-game purchases in 2025
Share of mobile games in global gaming industry revenue according to forecasts for 2025
Number of mobile gamers by the end of 2025
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